Comments on: Blackberry takes a shot at Apple. Literally!

By: Brady J. Frey

Brady J. Frey — Sun, 01 Mar 2009 23:28:48 +0000

I like the quick wit of the ad - but as we say in advertising, if you have to name your competition in an ad, you’ll admit to being second best. Ads like this do well to tell the customer exactly what their weakness is: it’s focused on taking down Apple, not giving the customer a great product.

Which makes you giggle at the Mac vs PC ads too, although they admit to being second in market numbers, the argument is if they’re first in market value.

By: Milind Alvares

Milind Alvares — Thu, 26 Feb 2009 21:58:36 +0000

I figured it wasn’t an ‘official’ TV-ad. Thought it was some inhouse stuff that got leaked out. How nice of GUAVA to make this one.

By: Peter

Peter — Thu, 26 Feb 2009 21:51:44 +0000

That cool BlackBerry Storm ad? It’s not from RIM:
http://macdailynews.com/index.php/weblog/comments/20275/

By: MacDailyNews Reader

MacDailyNews Reader — Thu, 26 Feb 2009 20:43:37 +0000

That is not a RIM ad. It is a spec spot from an ad agency called “GUAVA.” It’s meant to drum up business for them, not for RIM.

http://guavanyc.com/

By: Xander

Xander — Thu, 26 Feb 2009 19:05:41 +0000

I agree, creative…
Unfortunately, that’s the sound of a pump action shotgun at the beginning of the ad. All I’m saying, is I think it’s faked!! They didn’t really shoot a blackberry out of a gun, those liars. See, this is why RIM is evil!!

By: Jocca

Jocca — Thu, 26 Feb 2009 19:04:59 +0000

Very funny and creative. The sad reality though is that a blackberry will be reduced to pulp trying to fling itself against a much bigger and denser object as an apple.

By: Harvey

Harvey — Thu, 26 Feb 2009 18:49:59 +0000

I don’t get it. Are they saying we’re supposed to shoot apples with frozen blackberries?

By: Matt Hoult

Matt Hoult — Thu, 26 Feb 2009 18:39:12 +0000

Pretty good ad, worthless devices.