If you thought Apple was good at marketting their products by taking others down, RIM “GUAVA Ad agency” has just offered them some competition. In a stunning, funny, and extremely clever ad, BlackBerry takes a shot at Apple. Literally.
A must watch for anyone and everyone. Go ahead, hit play!
As noted on MacDailyNews, “Actually, the video is what is known as a “spec” spot that’s meant to drum up business for the agency or production house that created it, in this case, “GUAVA,” out of New York City. Often, agencies make Apple-related specs spots for existing and invented products as it gets them the most coverage (it worked this time, too). ”
[via Rimarkable]
{ 8 comments… read them below or add one }
It’s funny because if you shot a blackberry at an apple, what would really happen is that the ‘berry would splatter all over the apple. That’s assuming of course that the ‘berry didn’t just turn to pulp in the barrel. It’s creative and cute in the same way that male fantasies are creative and cute, ‘cept they don’t usually come true. Maybe this time a blackberry will hit an apple and blow through it… it could happen!
Pretty good ad, worthless devices.
I don’t get it. Are they saying we’re supposed to shoot apples with frozen blackberries?
Very funny and creative. The sad reality though is that a blackberry will be reduced to pulp trying to fling itself against a much bigger and denser object as an apple.
I agree, creative…
Unfortunately, that’s the sound of a pump action shotgun at the beginning of the ad. All I’m saying, is I think it’s faked!! They didn’t really shoot a blackberry out of a gun, those liars. See, this is why RIM is evil!!
That cool BlackBerry Storm ad? It’s not from RIM:
http://macdailynews.com/index.php/weblog/comments/20275/
I figured it wasn’t an ‘official’ TV-ad. Thought it was some inhouse stuff that got leaked out. How nice of GUAVA to make this one.
I like the quick wit of the ad – but as we say in advertising, if you have to name your competition in an ad, you’ll admit to being second best. Ads like this do well to tell the customer exactly what their weakness is: it’s focused on taking down Apple, not giving the customer a great product.
Which makes you giggle at the Mac vs PC ads too, although they admit to being second in market numbers, the argument is if they’re first in market value.