Apple has posted another ad in the ‘make fun of vista problems’ series, also known as the ‘Get a Mac’ ads. This one, called ‘Bake Sale’, exaggerates the extent to which Microsoft is relying on an advertising blitz to fix Vista problems. An earlier ad (Bean Counter) also followed a similar theme but this one is not-so-subtle. This one will continue to rile Windows users but seems like a conscious strategy from Apple and its advertising agency to create even more dissonance about Vista and thereby urging the fence-sitters (not to be confused with the fence shitters) to make that switch.
Personally speaking, the earlier set of ads that focused on a specific feature or benefit of using a Mac (e.g Magsafe connector translated into the ‘Accident’ ad) or a specific drawback of the PC (trial software or bloatware translated into the ‘Stuffed’ ad) worked better for me. Nevertheless, Apple should continue with this strategy of creating a certain discomfiture about being a PC owner among potential Mac users. The executions may vary in the ‘likeability quotient’ but this strategy is likely to pay dividends, even if it means pissing off many PC users. Take a look at some of the usual ‘insult comments’ over at YouTube.
What do you make of the ‘Get a Mac’ ad series? Time for Apple to let go of this strategy or should they keep at it?
