In a rare turn of events, the first TV ad for the new MacBook shows almost none of its salient features. Instead, Apple has focussed on how green their computers are. Or have they? If you notice, the ad mentions that the “new MacBook”, has a aluminium the unibody enclosure, the glossy glass display, and shows a complete 360 degrees of what it looks like. Mentioning the buttonless trackpad to PC users wouldn’t be advisable on TV.
The Ad of course is very Apple like, with stunning production quality, right down to the green hue that dominates the video. Go check it out on Apple.com/Mac/Green-Notebooks/.
And speaking of the environment, 2008 has been a very green year for Apple. Starting with the whole “A Greener Apple” promise back in mid 2007, Jobs and his jolly band of outlaws have been steadily getting out the toxins and plastic from their products. Read all you want about this in their special Environment Page.
