I’ve grown up gazing at Amul Ads on hoardings on the way to my school. There’s this one place in Chennai in Anna Salai which had a new one every month which would make heads turn as we passed through that busy junction.
This month’s ad features a brilliant rendition of the iPhone. Note the use of various Amul products as iPhone icons and the tagline: “Lots on the menu”. Amul ads, as many of you may know, are a crossover of current issues at hand and Amul products (generally butter). Some good examples: “Amul - A Hard Hobbit to Break!”, “Bips Smacking!”, “Butter-Touille”, “Voluntary Delicious Intake Scheme”, etc.
If you thought Apple or Vodaphone did amazing ad campaigns, think again. The folks at Amul have been doing some wonderful campaigns since 1976, and without any flashing electronic/vinyl hoardings—just plain old paintings. You can see Amul’s Ads through the years on their website.
