The people behind the largest music store in the world have decided to start a little podcast of their own. The iTunes Weekly Rewind [iTunes link] is a weekly show by members of the iTunes music team, and boy do they know their music!

The idea behind the show is to introduce you to new music that you might have heard on TV shows, movie trailers, or music that is making its rounds on the Internet. “The music that makes up the soundtrack to your week” says one of the hosts (in every single episode, no less). Each episode focusses on a few key artists and revolves around those genres. Staying away from mainstream music that you would already know about, the hosts bring in new talent as well as the classics. The hosts are very knowledgeable about the music they talk about and give you the story behind the songs.

The production of the show is top notch, which doesn’t come as a big surprise when you consider where this podcast comes from. The episodes are all in enhanced AAC, which means that they display the artwork of the song they are playing. And if you want more info, click on the link (which is only visible when you’re listening to it in iTunes) and it will take you to the iTunes store (via your web browser).

I highly recommended this podcast for music listeners who want to discover new music [iTunes link]. With five episodes down already, I can see this podcast having a permanent residence in my podcast collection.