Justin Williams on iPad Magazines →

Justin Williams, developer of popular apps like Elements and Today, shares his experience of trying to read his favorite magazines on his iPad:

Remember, kids. The first rule of App Club is that no one gives a fuck about your brand. A splash screen with a giant logo is something that makes editors and marketing directors feel good, but to a user it just feels like a meaningless delay. You know that feeling of frustration you get each time there’s a 15-second preroll before a video on the web? That’s what a splash screen with logos and advertisements is.

A lot of magazines available on the App Store suffer with the same issues Justin outlines above. I have personally tried apps like India Today and GG — none of which impressed me.