iPad therefore iWant? Probably. Why? iDunno →

Charlie Brooker is so honest:

Absurdly, Apple keeps trying to pretend it’ll make your life more efficient. Come off it. It’s an oblong that lights up. I’m sick of being pitched to like I’m a one-man corporation undertaking a personal productivity audit anyway. I don’t want to hear how the iPad is going to make my life simpler. I want to hear how it’ll amuse and distract me; how it plans to anaesthetise me into a numb, trancelike state. Call it the iDawdler and aggressively market it as the world’s first utterly dedicated timewasting device: an electronic sedative to rival diazepam, alcohol or television. If Apple can convince us of that, it’s got itself a hit.

Agree with him or not, it’s a terrific read that’ll put a smile on your face. [h/t Ian Wright]