Formula to Apple’s success →

John Gruber muses over how Apple’s strategy of building upon simple systems:

There’s a long list of features many experts and pundits claimed the original 1.0 iPhone needed but lacked. Ends up it didn’t need any of them. Nice to have is not the same thing as necessary. But things the iPhone did have, which other phones lacked, truly were necessary in terms of providing the sort of great leap forward in the overall experience that Apple was shooting for.

I love my iPhone!