Apple everything of the decade

by Milind Alvares

Apple everything of the decade

by Milind Alvares on December 15, 2009

Apple: Brand of the decade →

iPod: Product of the decade →

Steve Jobs: Marketer of the decade →

Get a Mac: Ad campaign of the decade →

The AdweekMedia “Best of the 2000s” awards, and Apple grabs as many as it could get. Google wins a bunch too. The Best of 2000s:

If you happened to be frozen in cryonic suspension over the past decade, you missed a lot.

Steve Jobs and the iPod reinvented the music business. Sergey Brin and Larry Page tamed the Web. Ad shop Goodby, Silverstein & Partners rewrote the creativity book. And this thing called social media put amateurs in charge of just about everything else.

Sound like chaos? Not compared to the way the ’90s ended, it wasn’t. If anything, the last 10 years witnessed something uniquely new for the Web: a measure of rationality.

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