Apple’s iTunes LP 6 Months Later: LP What? →
Paul Bonanos for GigaOm:
I’m told by an industry source who preferred to remain anonymous that iTunes LP wasn’t Apple’s idea in the first place. Rather, it’s the result of the same renegotiations between Apple and the major record labels that yielded DRM-free songs and flexible pricing early last year, a concession by Cupertino to make a gesture in favor of album sales as consumers increasingly show a preference for digital singles.
Whether or not this story is true, Apple seems to have abandoned iTunes LP—it’s not even a hobby. There are currently less than 40 LPs in the store, after almost 6 months of being in existence. The iPad would have been the perfect candidate for displaying interactive ‘LP’ content, but Steve didn’t even mention it during the keynote. Heck the iPad doesn’t even have the right resolution or aspect ratio, and given how resolution dependent iTunes LPs are, I wonder if they’ll even work.
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While I agree with your general comments here, we still have faith in the iTunesLP, primarily because it is all based on open standards, and also because we can extend it using JavaScript.
TurboSquid Magazine was the first e-magazine in the world to be announced to ship exclusively in the iTunesLP format, and we will continue to do so.
Our first issue ships in Late March!
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