Andy Ihnatko on Verizon’s “iDon’t” campaign →
Line by line, he takes it apart:
“iDon’t have a real keyboard.”
Verizon is referring to the fact that the Droid has a slide-out mechanical keyboard in addition to its onscreen virtual keyboard. Their boast is correct if we limit the definition of “real” to “uses mechanical keyswitches.” But it fails if “real” means “useful.”
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As soon as I saw the Verizon ad I went to AT&T cancelled Verizon and got an iPhone. I, like many others, was hoping that Verizon was going to get an iPhone in 2010, the ad was the deal breaker for me.